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PSP Changes Focus, Now Aiming for Younger Crowd

Posted by DEVIL on August 25, 2010 at 10:00 AM


According to Andrew House, head of SCEE, PSP will now be shifting focus towards a younger crowd. When speaking with Edge he had this to say:


“What is now a key emphasis for us is focusing on a younger audience who are the prime audience for a dedicated gaming device with deeper, more immersive content: they may have less disposable income, but they’ve got more time to play. We’re looking to mine that content library which we’ve assembled over the last few years and restructure the value-proposition,”


“[The budget Essentials range] in its first couple of months since launch has been a phenomenal success on two fronts – not just in actual sales, but the uptake there has been on overall PSP software which has seen a knock-on effect. I would argue that we’re starting to see what we originally intended – that it’s helping to breath life into sales of the hardware as well,” he continued.


Personally, I find it somewhat strange to change the focus of a console after its been out on the market for 6 years already, but hey, what do I know?

Categories: PSP (Playstation Portable), Sony

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